Privacy policy

Last updated: April 14, 2026

SELORAQ operates this store and website, including the data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). SELORAQ uses Shopify technology to enable us to offer you the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us through any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed in accordance with this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to any data that identifies you or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data that cannot identify you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law:

  • Contact details including your name, billing address, shipping address, phone number, and email address.
  • Financial information including credit/debit card numbers, payment details, transaction details, and payment confirmation.
  • Account information including username, password, security questions, preferences, and settings.
  • Transaction information including items you view, add to cart, purchase, return, exchange, or cancel, and past transactions.
  • Communications with us including messages sent to customer service or other communications.
  • Device information including IP address, browser type, network information, and unique identifiers.
  • Usage information including how and when you interact with the Services.

Sources of Personal Information

We may collect personal information from:

  • Directly from you (e.g., when you create an account or make a purchase)
  • Automatically through the Services (cookies and similar technologies)
  • From service providers working on our behalf
  • From partners or third parties

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, personalize, and improve Services

We use your information to process orders, payments, shipping, returns, account management, recommendations, and customer experience personalization.

Marketing and advertising

We may send promotional messages via email, SMS, or mail and show personalized ads.

Security and fraud prevention

We use data to protect accounts, detect fraud, and ensure safe transactions.

Communications

We use your information for customer support and service communications.

Legal compliance

We may use your data to comply with legal obligations or enforce policies.

How We Disclose Personal Information

We may disclose your personal information to:

  • Shopify and service providers (payment processing, logistics, analytics, etc.)
  • Marketing and advertising partners
  • Affiliates or within our corporate group
  • Third parties when you request or consent
  • Legal authorities when required
  • In connection with business transactions (mergers, insolvency, etc.)

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information to provide and improve services. Your data may be shared with Shopify and third parties in different countries. Shopify is responsible for certain processing activities. For more information, see Shopify’s Consumer Privacy Policy.

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices.

Children’s Data

Our Services are not intended for minors, and we do not knowingly collect personal data from children.

Security and Data Retention

We cannot guarantee absolute security. We retain personal information only as long as necessary for legal, operational, or business purposes.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Access your personal data
  • Request deletion
  • Correct inaccurate data
  • Data portability
  • Opt out of targeted advertising
  • Manage communication preferences

You may exercise these rights through the Services or by contacting us.

We will not discriminate against you for exercising your rights. Identity verification may be required.

Complaints

If you have complaints, contact us using the details below. You may also contact your local data protection authority.

International Transfers

Your data may be transferred and processed outside your country. Where required, we use standard contractual safeguards.

Changes to This Privacy Policy

We may update this policy periodically. Updates will be posted with a revised “Last updated” date.

Contact

If you have questions or wish to exercise your rights, contact us at:

📧 contact@seloraq.com
📍 2770 Carrera 9, Casa 14, Chía, CUN, 250002, CO